Hygiene is an integral part of your Marketing Operations. Clean lists increase your deliverability, reduce your bounce rate, and improve your sender reputation, getting you where you should be: the inbox. Shouldn’t you be focusing on engaging your subscribers with amazing content?
Our data integration and cleaning tools provide an important first step in campaign preparation and management, helping ensure that performance targets, reporting and visibility to key trends are not obscured by defective data. Hygiene reporting will include per record information identifying bots, bot networks, complaints and bounces and can be integrated with your ESP or mailing platform.